Rebranding MINDCRAFT

November 29th, 2019
Written by:
The Mindcraft Project

The Mindcraft Project - new logo
The Mindcraft Project new logo, designed by Rasmus Koch Studio.

The Danish Arts Foundation selected Copenhagen Design Agency to continue and further develop the award-winning platform MINDCRAFT. Under the aegis of Copenhagen Design Agency, the platform changes name to The Mindcraft Project and will see a number of new initiatives going forward.

As of 2019 the Danish Arts Foundation has handed over the The Mindcraft Project to Copenhagen Design Agency. With the shift to Copenhagen Design Agency, The Mindcraft Project returns with a new logo designed by Rasmus Koch Studio and a new website by Ruby Studio.

Furthermore, the organization behind The Mindcraft Project now has two new Advisory Boards.

The next main activity for The Mindcraft Project will be the new exhibition for Milan Design Week in 2020.


The Mindcraft Project will receive less funding from the Danish Arts Foundation in the future. The project encourages new partnership models and depends on support from sponsors and foundations. New partners will be added on an ongoing basis. Read about our partners.


Mindcraft has been shown in Milan every year from 2008 to 2018. The exhibitions have received a slew of awards and nominations over the years, including a Milano Design Award and a German Design Award.

Mindcraft was created in the independent cultural institution Danish Crafts in 2008. Danish Crafts merged with the Danish Arts Foundation in 2014 and Mindcraft was continued by the Danish Arts Foundation up until 2018.

Since 2008, Mindcraft has showcased new Danish design annually at Milan Design Week, as well as other selected locations including London Design Festival and Designmuseum Denmark in Copenhagen.

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