Norm Architects: ”Striving to use natural, honest and tactile materials that we as humans connect with”

April 17th, 2020
Written by:
The Mindcraft Project

Part of Norm Architects (from left): Frederik Alexander Werner, Kasper Rønn Von Lotzbeck, Jonas Bjerre-Poulsen, Nicolaj Friis Nøddesbo.

In a Q&A series, the designers and artists participating in The Mindcraft Project tell us about their process, what they are working on, how they use their favorite tool and generally what they are into right now.

Welcome to Norm Architects.

What we do in the studio:
Much like human well-being, the essence of Norm Architects’ work is found in balance—between richness and restraint, between order and complexity. Each project—whether architecture, interiors, design or creative direction—is imbued with the same intrinsic quality: a simplicity that carries bigger ideas. Guided by the body and mind rather than by trends or technology, our projects explore ideas that not only look good but that also feel good. Architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities. Our work is sharp and crisp and exudes tacitly, our focus on quality, details and durability.

Sketching process by Norm Architects. Photo courtesy of Norm Architects.

Essential working tool:
We work in a very flexible manner and the tools we use are adjusted to the clients we work with – but sketching, model making, 3D CAD and visualizations must be considered the tools that are used in all projects.

What we are working on at the moment:
We are always working on both architecture and product cases simultaneously – at the moment we have a few deadlines for residential projects both inside and outside of Denmark.

Frederik Alexander Werner and Nicolaj Friis Nøddesbo in the studio in Copenhagen. Photo courtesy of Norm Architects.

Best design experience we have had recently:
Not long ago we visited the Isamu Noguchi Museum in Shikoku, Japan. Here we got a private tour of the gardens, houses, stone workshop and a personal meeting with Masatoshi Izumi, the lifelong creative partner of Noguchi.

Favorite material:
We work with the best possible materials for the case – striving to use natural, honest and tactile materials that we as humans connect with, with more of our senses.

Material library in the studio of Norm Architects in Copenhagen. Photo courtesy of Norm Architects.

Biggest inspiration:
In terms of inspiration – it’s an ever-evolving size as we get to know more people, cultures and traditions – but as a studio we cherish our Danish design heritage and seek to promote and refine it rather than reinvent it.