The Mindcraft Project’s digital exhibition designed by Wang & Söderström

June 12th, 2020
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The Mindcraft Project

Anny Wang and Tim Söderström. Photo: Mishael Phillip

After 11 years in Milan, The Mindcraft Project is presented in a new digital format this year as a consequence of the Covid-19. The digital exhibition is designed by Copenhagen-based studio Wang & Söderström

The studio comprised of Anny Wang and Tim Söderström was also engaged to design The Mindcraft Project’s now cancelled exhibition in Milan. When the physical exhibition had to be abandoned, Wang & Söderström transformed their work to a digital concept.

“An exhibition in a physical space automatically creates relationships between the exhibited works. These dynamic encounters disappear when the objects are presented singularly in pictures one after another. So we wanted, within the framework of a website, to create a similar spatial situation together with some interactive parts for the visitor. Since an immersive VR experience wouldn’t be a possibility for the project this time, we wanted a fairly comprehensive and simple website that didn’t overshadow the exhibiting artists’ and designers’ work”, says Tim Söderström of Wang & Söderström.

“We wanted to create the sense of relationship between the objects by treating them through the same visual filters. Putting them in a group by adding visual frames that hint they are shown together. We created digital visual elements towards the physical exhibition, but now we are taking the physical elements into the digital. What was supposed to be the feet for the podiums in the exhibition are now a graphical element on the website and act like a symbol of this virtual space”, says Anny Wang of Wang & Söderström.

Materiality and Technology
Bridging physical and digital realms is a major theme in Wang & Söderström’s work, and they are persistently challenging the boundaries between these realms. The studio strives to create mind tickling and unexpected experiences through materiality and technology.

Wang & Söderström discard pre-existing conventions regarding the digital, and the duo puts emphasis on tactility to give the digital a more human-relatable quality and create meaningful connections between digital and spatial experiences.

Wang & Söderström
Anny Wang (b. 1990), designer. Graduated from HDK, Academy of Design and Crafts, 2014.
Tim Söderström (b. 1988), architect. Graduated from The Royal Danish Academy of Fine Arts in Architecture (KADK), 2015.

Instagram: @wangsoderstrom