Wang & Söderström to design The Mindcraft Project in Milan 2020

The Mindcraft Project’s forthcoming exhibition in Milan 2020 will be designed by the Copenhagen-based studio Wang & Söderström. The studio is known for its ongoing exploration of connections between the digital and the physical.

Wang & Söderström is comprised of spatial and furniture designer Anny Wang and architect Tim Söderström. The duo has worked internationally with a wide range of leading design-driven brands as well as renowned cultural institutions.

Copenhagen Design Agency has selected Wang & Söderström to be in charge of exhibition design and visuals for The Mindcraft Project’s exhibition for Milan Design Week in 2020.

“The design elements take inspiration from the new ‘era’ of The Mindcraft Project. By working with abstract shapes that influence each other, intersect and grow in different ways, we want to symbolize the action of making an impact. One side is how we as designers or consumers create traces, a collective human imprint on Earth. Another side is how we as designers can create meaningful impacts and catalyze change”, says Anny Wang and Tim Söderström.

Materiality and Technology

Bridging physical and digital realms is a major theme in Wang & Söderström’s work, and they are persistently challenging the boundaries between these realms. The studio strives to create mind tickling and unexpected experiences through materiality and technology.

Wang & Söderström discard pre-existing conventions regarding the digital, and the duo puts emphasis on tactility to give the digital a more human-relatable quality and create meaningful connections between digital and spatial experiences.

Wang & Söderström

Anny Wang (b. 1990), designer. Graduated from HDK, Academy of Design and Crafts, 2014.
Tim Söderström (b. 1988), architect. Graduated from The Royal Danish Academy of Fine Arts in Architecture (KADK), 2015.

Website: wangsoderstrom.com
Instagram: @wangsoderstrom